Overview
37SOLUTIONS offers PPC (pay-per-click) campaign management as a project-based or ongoing engagement. The scope of what's included depends on your specific agreement or statement of work.
This page describes what support you can generally expect, and what falls outside the standard scope.
Typically Included in a PPC Engagement
Depending on your agreement, PPC management may include:
- Campaign setup or audit (Google Ads, Meta Ads, or other agreed platforms)
- Keyword research and ad group structure
- Ad copywriting and creative direction (copy only; design assets must be supplied by client or are billed separately)
- Bid strategy and budget management within your approved spend limit
- Conversion tracking setup (Google Tag Manager, GA4, or platform-native tracking)
- Monthly or agreed-cadence performance reporting
- Ongoing optimizations (bid adjustments, negative keywords, A/B tests) within the agreed scope
What's included is defined in your statement of work or service agreement. If you're unsure, contact usand we'll clarify.
Not Included (Unless Explicitly Agreed)
- Design and production of display ads, video ads, or banner graphics
- Landing page design or development
- Organic SEO — see SEO Support
- Social media management or organic content
- Management of ad platforms not listed in your agreement
- Campaign management for additional brands or domains not covered by your agreement
- Ad spend itself — your ad budget is billed directly to your ad account, not through 37SOLUTIONS
Billable Work Outside Your Agreement
Work outside your defined scope is billed at standard rates. We won't start any additional work without your approval. Current plan pricing is on our paid search page; contact support@37solutions.com with questions.
Ad Spend and Budget
Your ad spend goes directly to Google, Meta, or the relevant ad platform — it does not pass through 37SOLUTIONS. You are responsible for funding your ad accounts and keeping payment methods current with those platforms.
If your ad account goes on hold due to a payment issue, billing policy change, or platform-side review, resolving that is your responsibility. We can advise and assist, but time spent on account recovery outside normal campaign management is billed at standard rates.
Reporting and Communication
PPC performance is reviewed on the schedule in your agreement. We track metrics tied to your campaign goals (clicks, conversions, cost per acquisition, ROAS) and will flag significant changes — positive or negative — outside of scheduled reports.
We don't guarantee specific outcomes. Ad performance depends on market conditions, competition, landing page quality, and factors outside our control. What we commit to is managing your campaigns competently, transparently, and with your goals in mind.
Questions between reporting cycles can be submitted at support.37solutions.com.
Changes to Scope
To add new platforms, expand to additional campaigns, or adjust your agreement, contact sales@37solutions.com.
Questions?
Contact us at support@37solutions.com or visit support.37solutions.com.
For new PPC projects or changes to your current engagement, contact sales@37solutions.com.